Guild
From Guild Wars 2 Wiki
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A guild is a group of players who band together either for mutual interest in certain aspects of the game (such as PvP, PvE, farming, etc), out of friendship (so called "Family Guilds"), or simply as a means to help each other out and find groups for activities more readily. Guilds are a major feature of Guild Wars 2, and Guild versus Guild PvP is likely to make a return.
Lion's Arch will most likely be the location of the various Guild Homes, which are likely to function the same as Guild Halls.
It has been confirmed that Guilds will not be race exclusive, meaning players of all races will be able to join the same guild.
