"Heroes are made from ordinary people put in extraordinary circumstances."
— In-game description
Pre-purchase Guild Wars 2 at any listed offical retailers.
When you log in to Guild Wars 2 and create a character, you will be able to obtain the Hero's Band via the in-game mail system. The mail is titled "Special Item Delivery". If you have purchased the Digital Deluxe Edition, there will be two such mails.
Special Item Delivery
Please find attached these special items for you to enjoy. Each newly created character can only receive these items once. Thank you for playing Guild Wars 2!