Bobby Stein is the Guild Wars 2 Lead Writer. Before joining ArenaNet in 2005 he wrote preview and strategy pieces for Xbox.com and Nintendo Power, crewed on television shows like 48 Hours, and spent a few years on a Wall St. trading floor. When he’s not busy obsessing over dialogue scripts or voice-over files he spends his time growing an epic moustache. He is also not Mel Tormé.
— ArenaNet blog
As part of the Guild Wars 2 Raids Team, Stein worked with multiple other members in order to bring out the story throughout the game. Among the Raid team, Stein works to present narrative information in new ways which synchronize nicely with the gameplay, art, and audio.