Bobby Stein

From Guild Wars 2 Wiki
Jump to navigationJump to search
ArenaNet employee

Bobby Stein

Bobby Stein.jpg

Narrative Director

Bobby Stein is the Narrative Director in the Narrative Team at ArenaNet. He works with team members and the producer to "keep the ship sailing smoothly", with his job being a mix of management, creative input, and career development responsibilities. He directly manages the writer/narrative designers, who are responsible for story development, script writing, and owning dialogue and text in the game, and also manages the editing and VO leads.[1]

Stein previously worked as a Writer/Editor on Guild Wars. On Guild Wars 2, Stein previously worked as the Narrative Lead of Living World seasons 1 to 3 and Guild Wars 2: Heart of Thorns. Among the Guild Wars 2 Raids Team, he worked as the Lead Narrative Designer and collaborated with multiple other team members in order to bring out the story throughout the game and to present narrative information in new ways which synchronize nicely with the gameplay, art, and audio. On Guild Wars 2: End of Dragons, he worked on script reviews with with Tom Abernathy and Kwan Perng.



  • Narrative Director
    • December 2021 – Present
  • Associate Narrative Director
    • June 2017 – December 2021
  • Narrative Lead
    • December 2007 – May 2017
  • Writer/Editor (Guild Wars)
    • December 2005 – December 2007



Bobby Stein is the Guild Wars 2 Lead Writer. Before joining ArenaNet in 2005 he wrote preview and strategy pieces for and Nintendo Power, crewed on television shows like 48 Hours, and spent a few years on a Wall St. trading floor. When he’s not busy obsessing over dialogue scripts or voice-over files he spends his time growing an epic moustache. He is also not Mel Tormé.

— Old ArenaNet blog

  • Designed the brown-nosing personality of BRGL-5000.[3]
  • Wrote the Guild Wars Factions Strategy Guide. Which was the first thing he worked on in the Guild Wars Universe.[4]
  • Veteran Boobie Steicrest is named after him.[5]


See also[edit]


Gwwlogo.png The Guild Wars Wiki has an article on Bobby Stein.