From Guild Wars 2 Wiki
Jaf Radlay was found standing atop the hop tower in Lion's Arch and used to give players advice on how to look cooler while leaping. He was killed during the attack on Lion's Arch, as confirmed on the Bulletin board.
- Hey, you up here to take the big leap into the big deep? The diving platform's just up ahead.
- Sure. Just be sure to put on the goggles you'll find ahead. They'll let you execute a more interesting dive. After that, all you have to do is take a long walk off a short pier.
Is it dangerous?
- The only injured divers were those who had it coming, those who were just unlucky, and a few whose injuries can't be explained by fate or luck.
- Uh, thanks for the pep talk. I may put on the goggles and dive anyway.
- Maybe I'll just take a long walk back in the direction I came from.
- I'll just go back down the way I came up. The way that doesn't involve plummeting.