, a co-founder of ArenaNet
, led the production and art teams for Guild Wars
until 2008. Prior to the founding of ArenaNet
, Jeff was the team lead and lead programmer of Blizzard
's massively multiplayer role-playing game, World of Warcraft
. He was also a senior programmer on both Warcraft III
, and a programmer on Diablo
. Jeff was the creator of the StarCraft Campaign Editor
and was employed at Blizzard for four years.
Jeff was executive producer of Guild Wars 2 until September 2008, when he accepted a position at NCsoft as president of product development in NCSoft West. After moving to NCsoft, Jeff was no longer involved in day-to-day Guild Wars 2 development. He left NCsoft West in August 2009 to create Undead Labs, a company dedicated to developing console zombie-based MMORPGs. He features in many of the first articles and interviews announcing Guild Wars 2.